Spread over five days, this programme builds branch performance on three foundations: solid banking knowledge, relational excellence and control of risk at the point of sale.
Participants work extensively on posture and persuasive communication, active listening, the handling of objections and of genuinely difficult clients, then move to advanced consultative selling and the steering of commercial results. The last part restores the balance by covering credit risk analysis, fraud detection and the duty of advice as they apply in a branch.
Practice is continuous throughout, with role play and case work rather than lecture. Participants leave able to sell more while exposing the bank less.
Who it is for
Branch advisers, relationship managers and branch managers in retail networks.